Boosting Your Chiropractic Business Through Blogging

Posted on: 30 April 2019

Operating a thriving chiropractic business can be a challenge, especially in an area that's saturated with chiropractors, acupuncturists, massage therapists, and other alternative healthcare providers. One way to set your business apart is to expand your social media presence. Learn more about boosting your chiropractic business through blogging.

Why Blogging?

Many businesses are already tapped into social media through Facebook posts and giveaways, Instagram photos, and even Snapchat stories. But these social media applications don't always allow for in-depth engagement and education, and in the world of chiropractic treatment, dispelling common misconceptions and highlighting new technologies can be the key to attracting new customers and retaining your existing ones.

A blog can fulfill this purpose, allowing you to do a deep (and educational) dive into some common chiropractic treatments and technologies. For example, many new parents may be unaware that infant chiropractic treatment can be used to treat certain issues, while parents of older children can benefit from blog posts highlighting the relationship between the spinal cord and bedwetting or incontinence issues. By pointing out how chiropractic therapies can treat far more than back and neck aches, you'll expand your potential client base in a major way.

Posting links to your blog on your other social media platforms can also expand its reach, allowing for easy reposting and resharing.

Getting Started With Blogging

You don't have to be a talented writer or web developer to launch a blog. There are many different content writing sites that allow you to place orders for blog posts on various topics at a per-word or per-piece rate. By outsourcing your chiropractic writing, you can get several different "voices" for your content, increasing its accessibility to a broad audience. You can also schedule these posts for upload as frequently or infrequently as you'd like, whether you're hoping to achieve a new post every week or are shooting for a more leisurely post-per-month pace.

It's also fairly simple to find a blog hosting platform. There are multiple free blog sites that are great for beginner use; in many cases, you'll just need to format your blog post in a word processing program and then upload it to the site. However, if you already have an existing website, adding a "blog" tab to the site is usually the best way to provide an all-in-one experience. Visitors to your website can learn about the services you offer and explore posts that explain why these services can benefit them.

Check out some other chiropractic blogs if you'd like to see some examples.